Find the product that fits your business.

Raab Associates’ B2B Marketing Automation Vendor Selection Tool (VEST) provides on nearly 200 data points for 23 B2B marketing automation vendors. It uses these to build product and vendor fitness scores that show which vendors are most suitable for small, mid-size and large organizations. Results are displayed on easy-to-understand charts that make it simple to see which products are best suited to the different situations.

Looking for details?

- Table of Contents
How to Order
List of Vendors
Frequently Asked Questions

Once you’ve identified the leaders in your category, you can dig deeper by reading vendor profiles that describe each product’s strengths, weaknesses and special features. This lets you move beyond generic rankings to find systems with the precise features you need. The profiles also offer basic information on pricing, company size, and installation count by client type.

You get:

  • Explanations of marketing automation basics, industry overview, and detailed selection methodology.
  • Three industry landscapes, showing leading vendors for small, mid-size and large marketing organizations based on features and vendor strength.
  • Independent review of each vendor, including strengths, weaknesses, pricing, and best customer fit.
  • Spreadsheet with vendor scores on nearly 200 items along with scoring weights.
  • Detailed definitions for each item used in the vendor scoring, along with explanations for why and when they matter.

Still not convinced?  We offer a NO RISK GUARANTEE: If you’re not completely satisfied, tell us in 30 days and receive a full refund, no questions asked.


If you’re not fully satisfied, tell us in 30 days and we’ll send a full refund.

So go ahead and press here to order.  You’ll receive a confirmation email and instructions within minutes.  Then start planning what you’ll do with all the time you save in your selection project — and with the extra revenue you generate by deploying marketing automation sooner than you imagined possible.